EST. | 2019

OUR VISION

OUR VISION

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In a world where women have a very articulated and huge array of products to choose from, for their skincare, haircare and beauty. Men have to put in a lot of effort to figure out what is available, what they like and what works for them. As much as we would like to deny and fly past the fact that men need a nice and properly articulated guide through skincare and grooming, the reality lies in the fact that the industry lacks transparency, accessibility and organization.

The needs of a man’s skincare routine and grooming tools are hugely different from that of a woman’s, their skin requires a very different and bespoke approach, very little attention has been paid to the fine details of their requirements.

Most men are crunched for time, yet since they have an immaculate sense of style, he likes to maintain himself, not only for his own satisfaction but also because he has an image to match up to. This is where we come in.Through an expanse of time and many tedious days of research later, we figured that a subscription box well curated with brands that are meant for men, an array of luxury stationery products such as leather bound journals, premium leather wallets and makes bespoke products which will fit their needs like a glove, is a great way to clear up the fog of unapproachability and inorganization.

A desirable man is one who is powerful, knowledgeable, well-groomed and smells great, but the amount of stress they have to go through to find products to meet their needs is outrageously unfair. We felt the void in the area and decided to do something about it.

It is for the man that understands that skincare is a unisexual need and grooming is a much-needed practice, he does not shy away from it just because it has been closely related to women only, for the longest time. He is someone who believes in liberation of both the sexes and everyone’s in between, is non – judgmental, and has the power to take a stand and fight for it.

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